This evening I went to the Atlanta netsquared meetup, a local gathering of people in nonprofit organizations wishing to promote and use social web tools. While talking to some of the participants, I learned how nonprofits such as the American Cancer Society have established a presence in SecondLife, and how other organizations are using social networking sites such as MySpace and Facebook to reach people. The American Cancer Society even held a Relay for Life event in SecondLife, complete with a running track and even a blimp flying around! Truly fascinating. I have not delved deeply into any of these tools, but now I plan to. It sounds like a great way to reach people beyond a standard web site or blog.